UMassFive College Federal Credit Union (UMassFive) is pleased to announce the promotion of Craig A. Boivin to the position of Vice President of Marketing. Craig’s promotion follows the retirement of Jon Reske, who previously occupied the position for 23 years. In his new role, Craig will report directly to UMassFive’s Executive Vice President and Chief Operating Officer, Lauren E. Duffy.
Over the last seven years, Craig has taken on various roles within the Marketing Department at UMassFive—most recently as Interim Vice President—and overseen many successful initiatives including the Credit Union’s latest website redesign, implementation of the Buzz Points rewards program, and promotion of UMassFive’s sustainability loan products.
In addition to the experience he has gained on the job, Craig continues to learn and expand his skillset. He will soon be completing the three-year CUNA Marketing & Business Development Certification School and is also enrolled at the Isenberg School of Management at UMass, pursuing a Master’s Degree in Business Administration.
Craig is passionate about UMassFive’s philosophy and the credit union movement: “I have the honor of leading a group of talented and creative individuals who have the amazing jobs of telling our story—how we’re helping people, especially in their financial lives—each and every day.” - Craig A. Boivin.
With this promotion, Craig will continue to focus on promoting the UMassFive mission and brand, as well as lead public relation efforts and oversight of the Credit Union marketing team.