UMassFive has been named Best Credit Union for the 20th consecutive year in the Valley Advocate’s Best of the Valley Readers’ Poll.
As the Best of the Valley awards are decided by community vote, this recognition carries special significance. It reflects the experiences members have each day, and their willingness to stand behind UMassFive because of those experiences.
In addition to this honor, UMassFive was also recognized as Best Financial Services during the first year this category was introduced to voters, as well as a finalist for Best Local Bank and Best Place to Work. The organization continues to invest in a workplace where employees feel supported and empowered, something that shows up in every member interaction.
UMassFive also recently received national recognition through the Diamond Awards, an annual competition hosted by America’s Credit Unions Marketing, PR & Development Council that recognizes excellence in credit union marketing and communications.
The credit union was honored in the Brand Storytelling & Purpose Video category for its “Member Stories Campaign,” which features real members—local individuals, businesses, and nonprofit organizations—sharing how UMassFive has supported them and their financial goals. This year’s competition drew a record 1,481 submissions from credit unions across the country, with 181 organizations from 42 states selected as winners.
“Being voted Best Credit Union for two decades straight is especially meaningful because it comes directly from our members,” said Craig Boivin, Vice President of Marketing at UMassFive. “Their trust is something we work to earn every single day. And with the national award, being able to provide a platform for members to share their stories, and highlight the impact we’re making together, is what made this campaign so special for us.”
